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3K Play


Presented by Chivas

“We were all like lost puzzle pieces but when [our first] song came together it all connected.”

3K was formed in 2017 by Melbourne friends Moey, Eissa, Beluga, and Benny Lago with an aim to represent Melbourne as a growth corridor for Hip Hop music. Rappers Beluga, Eissa and rapper/producer Benny Lago make up the vocalists in 3K, each boasting distinct flows and delivery.

With a steady ascension in Melbourne’s music scene over the past few years, 3K have dropped a string of hype singles and watched their supporters grow cult-like; selling out headline shows in their hometown and taking their unique style of rap around the country.



Art Direction Joshua Space
Photography Georgia Haynes
Styling DocG
Hair & Makeup Natalia Poposka
Interviews Henry Owens
Video Shot & Edited by Posterboy Media